There’s an interesting article over at Tech Crunch talking about the Free-To-Play model and how some of the methods they use to make money from users are rather unethical. The author, Michael Arrington, specifically mentions a couple of scams from Offerpal, one of the services Ikariam has.

There’s also a quote from the Cofounder of IGG (who brought us Lords Online and Freesky) recommending developers “get users in the door to play free, then monetize the hell out of them once they’re hooked”.

It’s a pretty interestiong article if you’re interested in the industry or just want a heads up on some potential scams.


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